Scratch that.

You scratch, you win. Every time. Even against all odds. If there’s an itch, scratch it. If it’s too shiny, scratch it. If it’s blank, scratch it. If it’s fake, scratch it. If it’s perfect, scratch it. If it’s in your head, scratch it. If it feels familiar, scratch it. If it’s old, scratch it. Scratch that. Make music out of it. Make it gold. Scratch that, too. Out with the old. In with the new.

The New. Born from scratch.